Hotel F&B: The Breakfast Issue (July and August 2017)

Excerpt: Raduns notes that trial and error is helpful. He suggests trying different packaging and locations within the market when testing out a new product. “Don’t rule out a new market packaged product or in-house idea after only a few tries,” he says. “Sometimes ideas need different or consistent execution before they become a success. Before you toss the idea, ask yourself whether a different format of this item would work better, with different packaging, labeling, or even location within the market. Did we make or present enough of the product in cases or shelves for it to even show up on the customer’s radar?”