Rayesky realized that when a talent comes naturally, whether floral design, photography or another creative field, there is an intimidation when it comes to setting prices. “I had to overcome that hurdle,” Rayesky explained. “There was a wedding we did two years ago. When all was said and done, we made $3 an hour while working 80 hours. It’s insanity--working on four hours of sleep."
“My responsibility as an artist is to think as creatively and outside the box as possible,” Elizabeth Kinahan shared. “That skill of visual art is valuable to other people. That is where I struggled the longest--in seeing there is value in painting pictures. He was powerful in teaching me a lot about that. He would say, ‘Let’s walk around town and go into the shops and see what art they have up. If they don’t have art up, we can say, wouldn’t it be nice if you had art on your walls? We’re artists. We can put some art up. And if it sells, we can give you 10-15% of that piece.’ I said, ‘That’s crazy. We can’t do it.’ He said, ‘Nope, let’s go.’ We got our art up all over the place."
After ten years, Ken Webb began to realize he couldn’t stay at his job for another 35 years. “It was a decent job, but wasn’t too fulfilling,” he admitted. “It all came together at some point over the period of a few years that I wasn’t content and happy doing the daily grind that I saw people doing of getting up and punching the clock. … I was slowly doing more art as a side hobby and that was the direction I wanted to go. It was pretty difficult leaving a pretty secure job for something I didn’t know how to make a living at.”
Kelly MacNiven also found support in the small business community in Durango. She attends the local Chamber events for networking opportunities, and has developed a good rapport with other local photographers. “We can all help each other out and there’s enough room for everybody,” said MacNiven. “There’s enough business to go around. We don’t need to be competitive. It works and we all help each other out and it’s a great community of artists and business owners making sure there’s enough room for all of us, doing what we love to do.”
She’s been creating jewelry ever since as she continues to paint, making necklaces, earrings, magnets, key chains and more that she sells online and at craft fairs. She advises other artists to look for successful crafters and contact them. “Reach out to as many as you can,” Allain encouraged. “Some might be so busy or so overwhelmed and they can’t help you, but some like Jessica von Braun can help you. I think I figured it out a lot faster because she was so helpful. I make an effort to be the same to other people. I don’t keep secrets on how I make stuff because I didn’t come up with it myself. There’s no reason not to share.”
Valuing her input as a senior who has completed the program, Allison and Matt asked for suggestions on how enhance the experience. While Senora has noticed that potential clients are nervous about the cost, she has experienced herself that participation in the program is worth much more than the money value. Included are multiple shoots, which can include headshots, couture session, family session, senior session, and custom sessions, depending on the model level a senior chooses. Hair and make-up are also included. “It’s really worth all of it,” Senora said, “and it’s documented the end of junior year to the end of senior year and you change a lot, so it’s cool to document the entire time instead of just senior photos.”